playbooks
Track CTAs
Measure whether your prompts actually drive the action they were written for.
Updated 2026-05-29
Define the CTA outcome first
Before you judge a CTA, decide whether it exists to drive another view, an email signup, a product click, or direct revenue. Different goals need different scorecards.
Review CTA performance by context
- CTA placement in the script
- Video format and audience intent
- Result per 1,000 views
- Revenue or downstream conversion, not just clicks
- Whether the CTA appeared before or after the viewer received the promised value
- Whether the topic attracts people who are ready for that action
End screenClicks
Pinned offerRevenue
Mid-roll mentionQualified traffic
What ChannelDeck should surface
The useful question is not "did we mention the offer?" It is "which videos create the best offer-taking context?"
Improve one CTA at a time
Change only one major part of the CTA test at a time: placement, wording, offer, visual treatment, or surrounding context. If you change everything at once, you will not know what worked.
